Search engine optimization

23 Jan

Search engine optimization (SEO) is the process of increasing the visibility of a website or web page on search engines via “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of targeted search engine marketing (SEM) paid listings. In general, the earlier (or higher on the page), and more often the site appears in search results list, the more visitors it will receive from search engines. SEO can target different types of searches, including image search, local search, video search, and industry-specific vertical search engines. This gives the web site presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search. Optimizing your website may involve editing the contents and coding of HTML and related to improving the relevance of specific keywords and to remove barriers to the indexing activities of search engines. Promote your site to increase the number of backlinks, or inbound links, the SEO tactics.

The acronym “SEO” can refer to “search engine,” a term adopted by industry consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimization may offer SEO as a stand-alone service or as part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of your site content and site, SEO tactics may be incorporated into web site development and design. The “search engine friendly” long may be used to describe web site designs, menus, content management systems, graphics, video, shopping carts, and other elements that have been optimized for search engine exposure.

Another class of techniques, known as or spamdexing, using methods such as link farms, keyword stuffing and good article spinning that reduce the relevance of search results and user-experience of search engines. Search engines look for sites that use this technique to remove them from their index.


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