If you are familiar with search engine marketing, article marketing, or just SEO service marketing in general, it’s very likely that you have heard
of the term ‘backlinks‘ or “back links”, and what makes them so important in the quest to make your website rank higher in the search engine
For those of you who don’t have a clue as to what back links are all about, and why they are so important, here’s a quick overview of
exactly what quality backlinks will do for you.
When it comes to the major search engines, the number of quality backlinks, combined with the overall quality of the backlinks will ultimately
determine your positioning within the search engines.
Backlinks are simply external web links featured on another companys’ website, that direct key targeted traffic to your main money webpage.
These are called ‘Inbound Links’. They are similar to a map leading back to your site.
Backlinks are extremely important in any marketing campaign because major search engines like Google and Yahoo place significant weight on
websites that have a good number of quality back links. Some of the smaller search engines don’t rely so much on backlinks and use other
methods to determine where your site will rank.
If you are looking to rank for specific keywords within the search engines, especially Google, you can simply apply what we, in the industry
call “anchor text” along with every back link generated to your site. The actual anchor text is when you define a link using keywords,
rather than just using your website’s title or URL address with every link, such as the phrase that we use for our advertisements, “Free
Quality Backlinks.” For this site, our phrase along with a banner and url address to our site, would look something like this:
“Free Quality Backlinks-Submit Yours Today” or “Submit Quality Backlinks”. This phrase, when clicked, or read by the search engines, would
then be associated with our web address and Google and other search engines see this as a roadmap to our site and put a ranking on each
backlink. The more relevant each backlink is, the more power Google assigns to it. A backlink to your site, from another similar site is
called relevant backlink, and is worth more in the ranking numbers than a backlink to out site, coming from an article writing site. See how
it works? relevancy is the word to remember when looking for sites to get quality backlinks servicefrom.
One of the easiest ways to go about getting massive amounts of backlinks is to hand submit to as many Free Backlink Directories, forum
postings, leaving comments on blogs, writing articles and publishing on article sites, all while leaving a trail back to your own site,
wherever you go. Think of it as leaving breadcrumbs as you walk in the woods.
On most free backlink sites, You can elect to hand submit your links to backlink directories on one day, and then use the paid version of
backlink marketing services on the next day, and pay a small fee to have someone submit to hundreds or thousands of places for you. This
process works very well for many sites and cuts down on the actual time on the computer. Someone looking to promote their site by hand and
get good results can expect to spend a week typing and submitting, but also by paying a submit service to submit your link to 300-500
directories for you, this will get you started. If you have the time in the beginning, try to submit you link to several sites, every single
day for a while and you will see your site move slowly up the Google ladder until you someday reach Googles’ Page One.
Once you achieve your rankings in Google, it does not mean that you can stop getting backlinks and remain in that position. You must change
the content or add new content to your site and continue to get quality free backlinks forever.
An online business requires good amount of traffic to sustain. Regardless of how great your products or service is, it has no value if
people are unaware about it. Hence, it is necessary to guide Internet surfers to your site, which gives information about your online
business. There are different ways of attracting customers or directing customers to your site. One way to attract traffic to your website
Inbound links or Backlinks are links that are targeted towards your website. These are building blocks for good search engine optimization.
The number of backlinks to a website determines its popularity. Search Engine optimization includes ways to get more traffic from backlinks.
To get traffic from backlinks, you are required to have more quality backlinks, rather than, having more number of backlinks. Search engines
review the quality of inbound links by checking the relevance of inbound links with content on the website. The more relevance of backlinks
will automatically result in higher quality of links, which are important to get good amount of traffic from backlinks.
It is easy to get higher ranking and more traffic from backlinks that are internal. Internal Backlinks have advantage over external
backlinks from other websites, as inbound backlinks have higher weight age in search engine algorithm. Backlinks are important because just
having a website is not enough. You need to direct Internet surfers towards your website through quality backlinks.
Backlinks and SEO:
Backlinks have become an important element in SEO process, when you have quality backlinks in your site, your pages are indexed faster by
search engines and you are more likely to get good traffic from backlinks.
Different ways to get traffic from backlinks:
Another way to get traffic from backlinks is appropriate use of anchor text. A quality anchor text includes a keyword in the text of hyper
link. Article directories are good source of traffic from backlinks. You can regularly submit articles to these articles directories and
build a good network of quality backlinks.
Guest blogging is one of the less known ways to get traffic from backlinks. You are required to post quality comments on his blog, which
will attract attention of blogger. After developing trust and relationship with blogger, you can request him to publish your articles on his
blog. You can then place links within your article to direct people who like the content towards your site.